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Social media is such a powerful tool that sometimes it scares me, the impact these little apps can have on an entire generation. Here’s the latest TikTok trend, there careers that took shape overnight, and millions in revenue from a soft drink that went viral online. And then there's the other side, dark and downright dangerous. My Instagram account, "The Chief Shepherdess", started on a whim, as an opportunity for our friends and family to see what we were up to - be it our successes or when we were fed up (and covered head to toe in mud and everything else). The fact that I had so many followers in just a few years blew me away, and I'm grateful that the account is something like the ultimate "girl gang." From the analytics, I can see that eighty percent of this gang I've accumulated are women my age, mostly from the city, which reminds me of my previous life as a hairdresser in London.
I can honestly say that posting online has truly enriched my life; it feels like a support system or a circle of friends, especially since I'm still learning new things about farming every day. Ten times better than Google when it comes to asking questions, and twenty times better than Bumble for making friends. From me, it's a loud and clear yes! And that's how this friendship with Muck Boot began in 2020. The team messaged me asking for some content - who would have thought that three years later we would receive an invitation to sit at their table at the Farming Awards!
One of the best experiences we've had with the Muck team (apart from the parties) was shooting a film, a short "day in my life" style video. The beginning was a bit rocky: the team arrived at 5 AM, and I emerged from the barn with two rather exhausted, loudly bleating, and shivering goat kids under my arm. The team immediately pitched in, helping to warm and feed the newborn goats, and of course, filming everything. Lambing season is strenuous and unpredictable, and our most important task of the year. I think the reason I'm so excited about the finished video is that it captures exactly that. These aren't staged scenarios. There's just Paul, the photographer, lying on his stomach in the mud, who managed to capture a lamb's first breath in this world. Together with us, everyone pitched in (literally - Milly, Muck Boot's marketing expert, directly assisted in the birth of a lamb). With all the day's efforts so aptly captured, I'm already looking forward to the video's release soon. I can't wait for everyone to get to know Sunny and the gang and let me know which moments they liked best!
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