At The Original Muck Boot Company, we never use models to communicate our brand message. Instead, we connect with our hard-working community so we can capture how our footwear is put to the test every day. This season we headed into the heart of the English countryside to capture our brand moments in the beautiful Peak District in Derbyshire.

Each morning, against a backdrop of beautiful sunrises, we set off to hike from peak to peak for our photo shoots, joined by many four-legged friends. Purdey, seen below enjoying the golden hour, is a German Shorthaired Pointer and the pointing dog at Malt House Farm, a picturesque farm.

Self-proclaimed adventure chef Lucy Pattinson shares our passion for local, seasonal produce and was therefore one of the faces in the shoot. Lucy, who now lives in Scotland, grew up in Ashbourne, affectionately known as the Gateway to the Peaks. Lucy is a true food enthusiast with a passion for cooking with fire and field sports.

Behind the lens is our long-time brand photographer Paul Astley. Paul has been wearing Muck Boots for years and knows how to capture the story of our brand in a very special way, making the most of natural light and the incredible personalities of our community.
If you want to follow the thrill of lambing season, watch Paul's latest film: Early to rise with Zoë Colville 🐑
For those considering visiting the Peak District, we've put together some of our favourite places here.
The Muck Boot team stayed in Hartington, a beautiful small village in the centre of the White Peak, located on the River Dove.
Accommodation: The Old Chapel Hartington (A converted Wesleyan Methodist Church chapel, which is dog-friendly by the way.)
Delicious coffee: The Village Stores Hartington (A local village shop with great products.)
Breathtaking views on a secluded limestone hill: Thorpe Cloud
A beautiful walk: From Ilam Park to the Dovedale Stepping Stones Trail
An independent greengrocer in the heart of Ashbourne, selling produce from local food producers and fresh milk from Alkmonton Dairy: Fresh Choice Ashbourne
